Road users find new design clearer than old

In tests, a majority of English speaking road users chose colour-differentiated languages in the test typeface design over Ireland’s existing signs, and over UK-style signs as used in Wales.

Turas type compared with Irish modified transport design

The new proposal with the Turas test typeface (font), shown left, is designed to preserve the shape of words, an important factor in word recognition at speed, and to resist the negative effects on signs caused by modern headlights. Each letter shape has been optimised for this purpose.


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Research findings - with Irish language speakers

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Above: Slides from the screen-based test asking users to choose the clearer sign of two on each slide. Designs that were tested included the colour differentiated design using Turas my experimental road sign typeface, Clearview Hwy the new US design, the undifferentiated sign design used in Wales and the current Irish sign design, which uses uppercase English words beneath an inclined ‘italic’ Irish language typeface.

Comparative testing of designs for clarity

Having researched the issues and developed an initial prototype design solution I constructed a simple test showing comparative examples of existing versus alternative signage solutions. This article deals with the results of the Irish language speaking test group.

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